Beacon
Modern packaging to support the foundation for first-party web analytics
Understand The Basics
The purpose of Beacon is to illustrate how to create a first-party analytics tracker where you own the code and your data.
Read the overview here
Have Total Flexibility
Its critical to understand how to control the granularity of the data that you track and how that is processed from the point of collection.
Learn how to configure this here
Build On Top And Expand
Beacon is made to be adjusted and expanded however you might need, with the common patterns for web tracking, without the complexity.
See some examples here